Being NOURISH + SHINE Daily Clean Shampoo is an all-rounder daily cleanse that suits all hair types, focused on nourishing strands and making them shine. This dermatologically tested, sulfate-free and silicone-free formula contains naturally derived ingredients such as Shea Butter and Aloe Extract for a gentle yet thorough wash. Hair is left feeling hydrated and balanced with optimal shine. 

Apply to wet hair, lather and rinse well. Pair with Being Daily Clean Conditioner, or mix-and-match with another Conditioner from the Being line depending on your hair type and texture.

ALOE EXTRACT
for optimal moisture

SHEA BUTTER
nourishes and adds shine

Being NOURISH + SHINE Daily Clean Conditioner is an all-rounder daily hydration boost that suits all hair types, focused on nourishing strands and making them shine. This dermatologically tested, sulfate-free and silicone-free formula contains naturally derived ingredients such as Shea Butter and Aloe Extract for lightweight yet thorough nourishment. Hair is left feeling hydrated and balanced with optimal shine.  

Apply to wet hair, lather and rinse well. Pair with Being Daily Clean Shampoo, or mix-and-match with another Shampoo from the Being line depending on your hair type and texture.

ALOE EXTRACT
for optimal moisture

SHEA BUTTER
nourishes and adds shine

 Being MEGA SHINE Hydrating Hair Mask works to maintain moisture levels and optimal shine in normal to dry hair, with nourishing natural ingredients. Suitable for all hair types, this dermatologically tested, sulfate-free and silicone-free formula is ideal for use as a twice-weekly treatment, or for use in place of a conditioner for hair that is especially dry and/or depleted. Naturally derived Shea Butter and Aloe Extract help to lock moisture into the hair, leaving it hydrated with healthy shine.

Apply to damp or dry hair from ends to roots and leave for at least 10 minutes before rinsing out. Use twice a week for best results.

ALOE EXTRACT
for optimal moisture
SHEA BUTTER
nourishes and adds shine

Being MAJOR SHINE Hydrating Leave-In Conditioner was created for hair types in need of additional moisture and shine. This dermatologically tested, sulfate-free and silicone-free formula is ideal for use after washing, by working into ends to help style naturally, or alternatively for use as a heat protectant. Naturally derived ingredients such as Shea Butter and Aloe Extract help to support hair health, leaving it soft with optimal shine.

Post-shower, after washing with the Being Shampoo and Conditioner of your choice, add a small amount to damp hair, focusing on ends. Do not rinse out. Style as usual.

ALOE EXTRACT
for optimal moisture
SHEA BUTTER
nourishes and adds shine

Being BIG HAIR Volumizing Shampoo is ideal for type 1A-1C hair, including those with straight and/or thin and fine hair who are looking for more fullness and body. This dermatologically tested, sulfate-free and silicone-free formula contains naturally derived ingredients such as Avocado Oil and Macadamia Oil for a thorough, clarifying wash. Hair is left feeling balanced, plump and full of body.

Apply to wet hair, lather and rinse well. Pair with Being Volumizing Conditioner, or mix-and-match with another Conditioner from the Being line depending on your hair type and texture.

AVOCADO OIL
lightly hydrating natural oil

MACADAMIA OIL
doesn't weigh hair down

Being BIG HAIR Volumizing Conditioner is ideal for type 1A-1C hair, including those with straight and/or thin and fine hair who are looking for more fullness and body. This dermatologically tested, sulfate-free and silicone-free formula contains naturally derived ingredients such as Avocado Oil and Macadamia Oil for weightless hydration. Hair is left feeling balanced, plump and full of body.

Apply to wet hair, gently massage and rinse. Pair with Being Volumizing Shampoo, or mix-and-match with another Shampoo from the Being line depending on your hair type and texture.

AVOCADO OIL
lightly hydrating natural oil

MACADAMIA OIL
doesn't weigh hair down

Being BYE BYE FRIZZ Smoothing Shampoo is the ‘one’ for those looking to tame their frizz on wash day. Perfect for wavy (type 2A-2C) and coarse hair, this dermatologically tested, sulfate-free and silicone-free formula contains naturally derived ingredients such as Jojoba Oil and Almond Oil. Hair is left feeling soft and smoothed. 

Apply to wet hair, lather and rinse well. Pair with Being Smoothing Conditioner, or mix-and-match with another Conditioner from the Being line depending on your hair type and texture.

ALMOND OIL
locks in moisture, locks out frizz

JOJOBA OIL
smooths and adds shine

Being BYE BYE FRIZZ Smoothing Conditioner is the ‘one’ for those looking to tame their frizz on wash day. Perfect for wavy (type 2A-2C) and coarse hair, this dermatologically tested, sulfate-free and silicone-free formula contains naturally derived ingredients such as Jojoba Oil and Almond Oil. Hair is left feeling soft and smoothed. 

Apply to wet hair, gently massage and rinse. Pair with Being Smoothing Shampoo, or mix-and-match with another Shampoo from the Being line depending on your hair type and texture.

ALMOND OIL
locks in moisture, locks out frizz

JOJOBA OIL
smooths and adds shine

Being MEGA NO-FRIZZ Smoothing Hair Mask works to soften and smooth wavy and frizzy hair, especially types 2A-2C, with nourishing natural ingredients. This dermatologically tested, sulfate-free and silicone-free formula is ideal for use as a twice-weekly treatment, or for use in place of a conditioner for hair that is especially dry and/or frizzy. Naturally derived Jojoba Oil and Almond Oil help to restore softness and shine in the hair, leaving it smooth and frizz-free. 

Apply to damp or dry hair from ends to roots and leave for at least 10 minutes before rinsing out. Use twice a week for best results.

ALMOND OIL
locks in moisture, locks out frizz
JOJOBA OIL
smooths and adds shine

Being MAJOR NO-FRIZZ Smoothing Leave-In Conditioner is perfect for hair in need of additional softness—such as type 2A-2C waves and otherwise frizzy or coarse hair. This dermatologically tested, sulfate-free and silicone-free formula is ideal for use after washing, by working into ends to help style naturally, or alternatively for use as a heat protectant. Naturally derived ingredients such as Jojoba Oil and Almond Oil to manage frizz and flyaways, leaving hair soft, manageable and frizz-free. 

Post-shower, after washing with the Being Shampoo and Conditioner of your choice, add a small amount to damp hair, focusing on ends. Do not rinse out. Style as usual.

ALMOND OIL
locks in moisture, locks out frizz
JOJOBA OIL
smooths and adds shine

Being CURL POWER Curl Defining Shampoo is a nourishing formula specially created for type 3A-3C curls, designed to help soften and provide shape. This dermatologically tested, sulfate-free and silicone-free formula contains naturally derived ingredients such as Coconut Oil and Grapeseed Oil to detangle and hydrate. Curls are left feeling defined and protected.

Apply to wet hair, lather and rinse well. Pair with Being Curl Defining Conditioner, or mix-and-match with another Conditioner from the Being line depending on your hair type and texture.

COCONUT OIL
hydrates and nourishes curls
GRAPESEED OIL
adds shape and definition

Being CURL POWER Curl Defining Conditioner is a nourishing formula specially created for type 3A-3C curls, designed to help soften and provide shape. This dermatologically tested, sulfate-free and silicone-free formula contains naturally derived ingredients such as Coconut Oil and Grapeseed Oil to detangle and hydrate. Curls are left feeling defined and protected.

Apply to wet hair, gently massage and rinse. Pair with Being Curl Defining Shampoo, or mix-and-match with another Shampoo from the Being line depending on your hair type and texture.

COCONUT OIL
hydrates and nourishes curls

GRAPESEED OIL
adds shape and definition

Being MEGA MOISTURE Moisturizing Hair Mask works to restore hydration to type 3A-3C curls and 4A-4C coils, with nourishing natural ingredients. This dermatologically tested, sulfate-free and silicone-free formula is ideal for use as a twice-weekly treatment, or for use in place of a conditioner for hair that is especially dry and/or damaged. Naturally derived Cocoa Butter and Oat Extract help to replenish hair’s moisture levels, leaving it feeling hydrated and soft. 

Apply to damp or dry hair from ends to roots and leave for at least 10 minutes before rinsing out. Use twice a week for best results.

COCOA BUTTER
deeply hydrating and nourishing
OAT EXTRACT
combats dryness and frizz

Being Major Moisture Leave-In Conditioner helps to protect and perfect type 3A-3C curls and type 4A-4C coils of all kinds. This dermatologically tested, sulfate-free and silicone-free formula is ideal for use after washing, by working into ends to help style naturally, or alternatively for use as a heat protectant. Naturally derived ingredients such as Cocoa Butter and Oat Extract help to restore moisture in the hair, leaving it hydrated with soft shape.

Post-shower, after washing with the Being Shampoo and Conditioner of your choice, add a small amount to damp hair, focusing on ends. Do not rinse out. Style as usual.

COCOA BUTTER
deeply hydrating and nourishing

OAT EXTRACT
combats dryness and frizz

Being MAX MOISTURE Intense Moisturizing Shampoo is for hair in need of an intense hydration boost, whether coily (type 4A-4C) or otherwise dry. This dermatologically tested, sulfate-free and silicone-free formula contains naturally derived ingredients such as Cocoa Butter and Oat Extract to combat dryness, providing a supportive wash to hair in need of deep nourishment. 

Apply to wet hair, lather and rinse well. Pair with Being Intense Moisturizing Conditioner, or mix-and-match with another Conditioner from the Being line depending on your hair type and texture.

COCOA BUTTER
deeply hydrating and nourishing

OAT EXTRACT
combats dryness and frizz

Being MAX MOISTURE Intense Moisturizing Conditioner is for hair in need of an intense hydration boost, whether coily (type 4A-4C) or otherwise dry. This dermatologically tested, sulfate-free and silicone-free formula contains naturally derived ingredients such as Cocoa Butter and Oat Extract to combat dryness, providing deep nourishment and soft definition to dry hair or coils.  

Apply to wet hair, gently massage and rinse. Pair with Being Intense Moisturizing Shampoo, or mix-and-match with another Shampoo from the Being line depending on your hair type and texture.

COCOA BUTTER
deeply hydrating and nourishing

OAT EXTRACT
combats dryness and frizz